| Exam Code | 1z0-1032 |
| Exam Name | Oracle Responsys Marketing Platform 2019 Implementation Essentials |
| Questions | 71 Questions Answers With Explanation |
| Update Date | July 11,2024 |
| Price |
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You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat A. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty. Why is this happening?
A. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
C. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
D. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt-out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt-In.
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code. What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
A. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate it.
B. Navigate to Campaign > Create a Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate it.
C. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate it.
D. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate it.
How can you share a copy of a campaign with key stakeholders at live launch time?
A. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
B. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D. Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.
E. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
You declared a field, FIRST_NAME, from your profile list in your campaign. What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
A. {FIRST_NAME} $
B. $FIRST_NAME
C. {FIRST_NAME}
D. $ {FIRST_NAME}
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
A. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
B. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
C. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
D. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management. Where should you retrieve these results and what step should you take to provide the management with the reporting information?
A. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
B. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer. How should you create a form rule to accomplish this?
A. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
B. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
D. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
E. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code. What should you do to see this?
A. Click the Preview button, which has the eye icon on it.
B. Select Workbook > Test.
C. Click the Render button.
D. Click the Version Test button.
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.How should you achieve this?
A. It is not possible to store an Entry Tracking variable in a PET table.
B. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
C. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
D. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default. Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
A. action=last
B. tracking-once
C. tracking=first
D. action=single
E. action=once
